Over 40% of Gen Z searches on TikTok and Instagram instead of Google. Here is the checklist to dominate in-app search results.
Search behavior has fundamentally shifted. When users want a café in New York or software advice, they turn to social search bars for authentic video evidence.
Both TikTok and Instagram now scan on-screen captions, spoken words (via speech-to-text), and bio keywords to index your profile for search terms.
To optimize, your bio must contain your target category keyword immediately following your brand name, such as 'NexusPulse | Social Media Agency'.
Furthermore, include spoken keyword phrases naturally in your first 5 seconds so speech-to-text algorithms index your audio accurately.